THE MARKETING CAMPAIGN PROCESS: Response Driven Marketing Sequence™

Here's a nickel tour of the Response Driven Marketing Sequence (RDMS), the marketing campaign development process we use to generate Branded Response..


INPUT Starting with your marketing goal, we study your brand issues, market drivers and all relevant data to develop a RESPONSE CONCEPT. Not your traditional advertising “concept”, it’s a context for measurable action.

PLANNING A response driven marketing plan which addresses all the key elements necessary for producing a desired TARGET RESPONSE is developed and executed.

RESULTS With mechanisms in place to capture and respond to customer engagement, we take that data, analyze and report it to measure success, refresh the database and inform the next marketing program.

If you'd like to learn how our RDMS process could enhance your marketing plans contact us now.

The Process: Response Driven Marketing Sequence