NEW PRODUCT INTROSPECTION

The case of Presto

Presto is a service that prints emails on an HP Mailbox for people without computers. After their initial DRTV campaign failed to generate sufficient results, Presto came to Wayfinder looking for answers. We retargeted their efforts from tech-phobic seniors to their tech-savvy children (with grandchildren) who wanted to share their kids’ moments with their aging parents. We used print and online to reach these targets more efficiently, including a series of optimized emails. And, we created a two-step online sales process because people needed a lot of questions answered before they’d buy. We reduced the cost per sale by 70%.