Case Study: American Capital Strategies

AN INVESTMENT PERSPECTIVE ON SEM/SEO

The case of American Capital Strategies

American Capital is a public company that invests in private equity, allowing smaller investors to access private equity performance by the share. Wayfinder was brought in to raise ACAS’ profile among experienced investors as cost effectively as possible. Implementing focused SEM and SEO programs, and continually optimizing keywords and messaging, we increased new website visitors by 58%, increased click-through by 300% and reduced average cost per click by almost 400%. The success of the program quickly justified expansion to UK and other European Markets.