MARKETING ANALYTICS

Data analysis is the Holy Grail to our marketing strategy and clients’ success. We help companies track, measure and optimize the performance of their marketing campaigns. Our Marketing Performance Measurement, Analytics and Engineering practice is driven by data analysis and data insights generated from various data analysis techniques. We use qualitative research data analysis, key marketing metrics and numerous data sources to ensure business and marketing success. This is achieved through collaboration with leading measurement companies including Omniture, DoubleClick and more. Services include:

  • Analysis and improvement of the efficiency and effectiveness of marketing
  • Development of measurement architectures and strategies to monitor and manage marketing performance to deliver predictive metrics, Return on Ad Spend (ROAS) and ROI Marketing Performance Measurement Audit and Analysis consultation.


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